Moving Content Forward
Welcome to our Newsroom where you can read our newsletter, peruse our articles and presentations, and learn where we've been in the news!
The Target Advocate
Doubet's free monthly newsletter for business owners, entrepreneurs, and sales and marketing executives (find out what people are saying)
August 13, 2008
For August Target Advocate, Doubet's Beth Silver discusses her new booklet, "107 Ways to Leverage Your Small Business through Marketing & Public Relations." She also writes about Dr. Paul Branch, Featured Network Partner for the month.
Doubet Consulting is often asked by the media how businesses can market themselves better.
April 5, 2009
SmartMoneyTV profiles Doubet Consulting. See what Beth Silver has to say in today's challenging business world.
August 1, 2008
After three years of writing and research, Doubet publishes an important new tip booklet. "107 Ways to Leverage Your Small Business Through Marketing & Public Relations" is a direct result of my experiences working with small business owners. Download it today!
May 13, 2008
Would you like to be a better marketer? Beth Silver discusses 60SecondMarketer.com on SmallBizTechnology.com.
February 11, 2008
Beth Silver appears in video recap of 2008 Small Business Summit, for which Doubet provided public relations services.
February 5, 2008
PRNewswire issues a case study [PDF] on how Doubet Consulting helps its clients achieve their PR strategies using ProfNet.
In this informative excerpt from Hudson's Childrenswear Review, Beth Silver discusses start dates and holiday schedules for uniform retailers within the sales cycle.
August 16, 2007
Beth Silver of Doubet Consulting gives thoughts on how your staff's attitude affects patient retention on John V. Wood's article for Chiropractor Economics. Read the article.
March 8, 2007
Beth Pilchik appears in The New York Times article Hooked on Storage, an article about the storage industry in New York City.
Articles and Events
Doubet Consulting frequently writes articles and makes presentations about marketing and business.
November 7, 2008 | Event
Soceity for Marketing Professional Services—The Marketing Event: Aligning Marketing, Networking, PR, & "Exquisite Sales Techniques for Fun & Profit
Beth Silver, along with Adrian Miller spoke at SMPSNY's The MARKETING Event about how to create campaigns that drive recognition and attract increased business opportunities as well as how to hit the mark and ultimately bring in the business.
October 23, 2008 | Event
Creating a Practice Identity Through Marketing & Branding
Beth Silver along with Adrian Miller spoke with members of the New York County Medical Society about how they could create a stronger practice identity through marketing and branding.
October 7, 2008 | Event
Analyzing the Market and Customer
Beth Silver recently taught a class titled, "Analyzing the Market and Customer" to Fordham University MBA students. The class focused on how sales team must analyze it's target market and customer base and as well as touch point marketing.
October 1, 2008 | Event
Understanding Business Objectives
Beth Silver recently taught a class called "Understanding Business Objectives" at Fordham University. The class focused on why entrepreneurs and intrapreneurs must understand how to set and meet business objectives in order to grow their business.
January 31, 2008 | Event
Segmentation, Targeting & Positioning: Focusing on your Target Market to Understand your Customers
Beth Silver recently taught a workshop called "Segmentation, Targeting & Positing: Focusing on your Target Market to Understand Your Customer" to an MBA Class at Fordham University. The workshop focused on why businesses need to "Be A Target Advocate," in order to be successful.